We brought i-D Magazine back to life in collaboration with Bedford Media.

Introducingaredesignedwebsitethatembracesavisually-drivenapproach,capturingtheessenceofi-D:astrikingimageryandcompellingstorytelling.

  • Year 2024
  • Client i-D Magazine
  • Scope Strategy, Design, Development
We brought i-D Magazine back to life in collaboration with Bedford Media.
The i-D magazine iconic logo

The homepage is designed as a news feed that provides quick access to the latest from the editorial team, including links to social media posts through embeds, encouraging users to engage and return to i-D.co daily.

The i-D magazine homepage, showcasing Charli XCX & Troye Sivan's sweat tour should have you dripping article as hero image
Hero floating promotional module featuring the Nosferatu New Trailer

Running on WordPress, the platform was used by the editorial team since years. We migrated the content to a new instance, running on WordPress VIP.

56k
Articles Migrated

With this relaunch, we migrated a total of 56,000 articles from the previous WordPress instance to the new platform, running on WordPress VIP.

6
Internationalized Languages

The migration of articles has been performed on a total of 6 different languages, preserving translated content, from English to Japanese.

150k
Assets Migrated

Using APIs and a custom migration script, we restructured the content to fit the new editorial system, ensuring the preservation of the i-D archive — including 150,000 media assets.

i-d.co

Scope

Strategy
Art Direction
UX Design
UI Design
Interactive Design
Web Development

Awards

Webby Awards 2025

Google Gemini. Google largest and most capable AI model.

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